Keynote View all speakers
John Bowman & Peter Hubbell
Bowman, Director of Strategic Equities, and Hubbell, EVP and Global General Manager, develop the brand image of the famous General Mills household products for Saatchi & Saatchi.
Michael Keller
As Chief Brand Officer for International Dairy Queen (IDQ), Keller is responsible for the company’s marketing, brand, concept and product strategies in the US, Canada and abroad.
Margaret Murphy
As President for Denali, Murphy has over 16 years of marketing services experience and was named one of the Minneapolis St. Paul Business Journal’s “Top 40 Under Forty” in 2006.
Tracks View all tracks
01. Customer Loyalty
Gain Revenue Growth and Reduce Costs Through Increased Customer Loyalty. Learn how to utilize the voice of consumers to increase satisfaction and brand loyalty.
02. Marketing Innovation
Innovative marketing sets you apart from the competition. Find out how to leverage current market trends to retain consumers and create groundbreaking business opportunities.
03. Achieving Accountability
Using Metrics to Drive Business Decisions - Achieving Marketing Accountability. Discover ways to build a credible business case to sell marketing expenses as a wise company investment.
04. Social Media
Using Social Media to Drive Business Results and Marketing Success. Discover the benefits of social media investments, its impact on sales and how to prove its impact to your bottom line.
Conference News
Market Research and Health Care Panel
01.27.10
Jack Militello and a panel of industry experts from Boston Scientific, Fairview, Uroplasty, Nina Hale Consulting and User Strategy Group will discuss the impact of market research in health care and business case examples on February 18. Click here for more information.
Future events will be announced through MNAMA.org. Please visit our website regularly for the latest programming and event updates.
Dairy Queen Keynote Highlights and Interview
01.26.10
Highlights of Michael Keller’s keynote presentation: DQ - A Smile and Story is now available under the highlights page.
Additional video highlights of the Get in the Game conference and other MN AMA events are available through out YouTube channel; subscribe today for the latest updates.
Big Ideas 2010: The Straight Story of What’s Up
01.25.10
What’s the big picture roundup in the marketplace today, across categories and demographics? Join consumer strategists Meg Finn and Hillary Plank from Iconoculture on February 8 to find out which trends to watch for.
Denali / Best Buy Keynote Highlights and Interview
01.20.10
Highlights of Margaret Murphy and Barb Olson’s keynote presentation: Optimizing Customer Loyalty is now available under the highlights page.
View Our Videos
Video courtesy of McCoy and Associates. For more MN AMA videos, please visit our YouTube channel.
The Minnesota Chapter of the American Marketing Association is the 7th -- and on the verge of the 6th -- largest chapter in the US. Last year’s conference attracted over 380 participants, 70% of whom hold management and executive positions. We anticipate over 400 attendees this year. Don’t sit on the sidelines and miss out this excellent networking opportunity. Get in the Game and register today!