Conference Highlights

Thank you for attending the 2009 Get in the Game: Smart Moves to Optimize Marketing ROI conference. Your participation and continuous support made this one of the most successful event for the MN AMA. In the upcoming weeks, we will continuously adding various information highlights to the website. In the meantime, please share your experience with us through our blog post: A Mosaic of MN AMA Annual Conference Reflections.

Please find the speakers presentations, Podcasts and handouts below for all available speaker presentations. Additional photos and video highlights will be added in the upcoming weeks. We are in the process of adding all available podcasts to the MN AMA iTunes store for alternative download. Please click here to subscribe. Please note that we can only provide speaker presentations and podcasts for participating speakers only.

Presentations & Podcasts

Keynotes

  • Lovemarks- The Future Beyond Brands, John Bowman & Peter Hubbell     
  • John Bowman & Peter Hubbell

  • Optimizing Customer Loyalty, Margaret Murphy    Download PDF
  • Margaret Murphy

  • DQ - A Smile and Story: Innovation and an Iconic Brand, Michael Keller    Download PDF
  • Michael Keller

Track 01: Customer Loyalty

  • Branding in a Post-Branded World, John Salem Baskin    Download PDF
  • John Salem Baskin

  • Marketing Momentum: How to Generate Consistent Growth, Steve McKee    

    Steve McKee

Track 02: Marketing Innovation

  • Innovating to Address the New Consumer of Today, Bahram Akradi    Download PDF
  • Bahram Akradi

  • Engaging Customers in a New Reality, Ed O’Boyle    Download PDF
  • Launching a Revolution: Marketing FlexPerks Visa Reward Cards, Bob Daly    Download PDF
  • Bob Daly

Track 03: Achieving Accountability

  • Best Practices for Design and Implementation of Strategic Segmentation, Joan Palmquist    Download PDF
  • After the Click: Using Analytics to Improve the Performance of Your Online Marketing Campaigns, Benjamin Rudolph    Download PDF  Download Tips
    Top 10 Ways to Improve Your Web Site User Experience    Download PDF
  • Benjamin Rudolph

  • Are You Leaving Money on the Table?, Dom Rossi    Download PDF
  • Dom Rossi

Track 04: Social Media

  • Beyond the Hype: An Introduction to Social Media, Nancy Lyons & Meghan Wilker    Download PDF
  • Geek Girls

  • Beyond Social Media, John Olson    
  • John Olson

  • It's Not What You Say That Matters, It’s What You Do, Paul Isakson    Download PDF
  • Paul Isakson

View Our Videos

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Video courtesy of McCoy and Associates. For more MN AMA videos, please visit our YouTube channel.

Video courtesy of McCoy and Associates. For more MN AMA videos, please visit our YouTube channel.

Video courtesy of McCoy and Associates. For more MN AMA videos, please visit our YouTube channel.

Video courtesy of McCoy and Associates. For more MN AMA videos, please visit our YouTube channel.

Video courtesy of McCoy and Associates. For more MN AMA videos, please visit our YouTube channel.

“I feel like I'm still soaking it all in. I got to go back to the office and apply it but I really like the breadth of the offerings. The keynote speaker, John (Moore) was great… He was very engaging, also very relevant and it wasn't just entertaining. And I won one of those Starbucks gift cards, so that helps.”

MN AMA 2009 Annual Conference

November 10, 2009, St. Paul RiverCentre