Program

We have assembled a champion lineup of keynote speakers and presenters. As marketing leaders, they're prepared to share their winning strategies and tactics for more effective business-to-business and business-to-consumer marketing. They know how to increase revenue streams, build customer relationships and demonstrate results through ROI – all while maintaining a competitive edge through innovation.

Keynotes

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Marketers around the world are continuously looking for strategies to revitalize their brands and promote customer loyalty. Join our keynotes sessions and learn about the vital dimensions that empower brand loyalty and the strategy to keep a 70 year old, iconic brand fresh and relevant.

Track 01: Customer Loyalty

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Gain Revenue Growth and Reduce Costs Through Increased Customer Loyalty

In a down economy, optimizing customer relationships can keep your business profitable. Learn how to utilize the voice of the customer to retain customers, increase customer satisfaction, and build brand loyalty.

Track 02: Marketing Innovation

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Innovative marketing sets a business apart from the competition. How can you keep your customers engaged and utilize their feedback to generate innovation? Find out how to leverage current market trends to retain current customers and create groundbreaking business opportunities to win new customers.

Track 03: Achieving Accountability

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Using Metrics to Drive Business Decisions - Achieving Marketing Accountability

While quality marketing is a sound investment for your company, in troubled economic times it is often the first place resources are cut. Discover ways to build a comprehensive business case to sell marketing expenses as a wise company investment to your CEO and senior leaders.

Track 04: Social Media

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Using Social Media to Drive Business Results and Marketing Success

Is social media marketing right for your business, your product, and your customers? Discover the benefits of investing time and resources in social media, its impact on sales and return on investment. Hear how to prove the impact of social media and online marketing on your company's ROI.