Keynotes

Marketers around the world are continuously looking for strategies to revitalize their brands and promote customer loyalty. Join our keynotes sessions and learn about the vital dimensions that empower brand loyalty and the strategy to keep a 70 year old, iconic brand fresh and relevant.

John Bowman & Peter Hubbell

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Lovemarks - The Future Beyond Brands

Has marketing reached a dead-end in this recession? Is there nothing beyond branding-as-usual? Saatchi & Saatchi answers an emphatic "No!" In "Lovemarks - The Future Beyond Brands," we will demonstrate our conviction with over 25 cutting-edge examples from around the world. We will reveal vital dimensions of mystery, sensuality and intimacy that empower achievement of loyalty beyond reason.

Margaret Murphy

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Optimizing Customer Loyalty - How Best Buy has added a Premier Silver tier to its Reward Zone program and what it means

Margaret Murphy, President of Denali Marketing, and Barb Olson, Vice President of Loyalty, Best Buy, will share the launch of the Premier Silver tier for Best Buy's Reward Zone program. What went in to the thinking, the value proposition of the program, and how they're continuing to optimize the modeling approach to ensure the Best customers are Premier Silver and stay Premier Silver.

Michael Keller

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DQ - A Smile and Story: Innovation and an Iconic Brand

How do you keep a 70 year old, iconic brand fresh and relevant? Start with the basics and work toward brand relevant innovation from there. DQ’s story is a good one for all marketers and advertisers trying to find growth and remain competitive in a cluttered marketplace and media space.