Track 01: Customer Loyalty
Gain Revenue Growth and Reduce Costs through Increased Customer Loyalty
In a down economy, optimizing customer relationships can keep your business profitable. Learn how to utilize the voice of the customer to retain customers, increase customer satisfaction, and build brand loyalty.
Amy Dragland-Johnson & Shelly Sinas
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- Leveraging Customer Marketing to Drive ROI at Retail
- Retailers’ power in the future will be unprecedented as consolidation, sophistication, and buying scale continue to grow. Learn how to leverage Customer Marketing to align with your key retailers to: drive successful product launches, win promotional space in store, and deliver measurable ROI for your marketing initiatives.
Jonathan Salem Baskin
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- Branding in a Post-Branded World
- If we truly want to realize marketing ROI, we need: (1) a new definition for brands, and (2) novel approaches to delivering them. The old approaches simply don’t work, no matter how expertly and creatively they’re repurposed; we live in a post-branded world, and our plans for 2010+ should reflect this new reality.
- Read John's blog
Steve McKee
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- Marketing Momentum: How to Generate Consistent Growth
- One of the most difficult aspects of business is generating consistent growth. Companies are continuously challenged by a host of factors ranging from natural market forces to destructive internal dynamics. In an engaging style filled with current examples, Steve McKee offers practical advice about how the marketing perspective can help you overcome the dynamics that hinder growth.
- Read Steve’s blog.
View Our Videos
Video courtesy of McCoy and Associates. For more MN AMA videos, please visit our YouTube channel.
Video courtesy of McCoy and Associates. For more MN AMA videos, please visit our YouTube channel.
Video courtesy of McCoy and Associates. For more MN AMA videos, please visit our YouTube channel.
“For me, it's probably the breakout sessions because it is little more intimate as far as the questions that are related to businesses.
For example, Dan Hill from “The Importance of Being On-Emotion.”
I work for a financial services company and we're starting to look more towards the emotion side of things. So to hear his perspective of how that relates to our overall business was very beneficial for me... I certainly think that it was beneficial and I can see myself coming back again.”
