Track 02: Marketing Innovation

Innovative marketing sets a business apart from the competition. How can you keep your customers engaged and utilize their feedback to generate innovation? Find out how to leverage current market trends to retain current customers and create groundbreaking business opportunities to win new customers.

Bahram Akradi

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Innovating to Address the New Consumer of Today

The current economic meltdown has permanently reshaped today’s increasingly discerning consumer. More than ever before, attracting and retaining customers demands innovative new approaches that deepen relationships, enhance connectivity and deliver real, meaningful value. In the face of a sustained economic headwind, businesses must invest in strengthening customers’ experience and results. Those who otherwise rely upon conventional wisdom face a recipe for failure, not success.

Bob Daly

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Launching a Revolution: Marketing FlexPerks Visa Reward Cards

This is a story of a new breed of travel reward credit cards. A story about overcoming odds and surpassing established players with bigger budgets. It's the tale of a company that listened to its customers and responded with products and a marketing campaign that resonated. It's the story of launching FlexPerks Visa.

Ed O'Boyle

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Engaging customers in the new reality

For years, companies have pursued the same prize: customer satisfaction. Regardless of how high a company’s satisfaction levels may appear to be, customers don’t necessarily attach to a company’s products and brand. Hear best practices on how organizations that created this emotional connection with their customers saw customers who buy more, spend more, return more often, stay longer, and who are their staunchest brand advocates.