Track 04: Social Media
Using Social Media to Drive Business Results and Marketing Success
Is social media marketing right for your business, your product, and your customers? Discover the benefits of investing time and resources in social media, its impact on sales and return on investment Hear how to prove the impact of social media and online marketing on your company's ROI.
John Olson
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- Beyond Social Media
- Social media isn’t a new concept. Tapping into consumer-driven dialogue enabled through online tools where people share opinions, experiences, reviews and countless other perspectives, is the same way they’ve done over dinner tables and backyard fences for years. Hear how OLSON is connecting people to brands through social circles.
Nancy Lyons & Meghan Wilker
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- Beyond the Hype: An introduction to Social Media
- “Social media” is the buzzword of the moment. But, what does it actually mean? Beyond the hype, how can people and businesses use these tools to connect with employees, clients and customers? The Geek Girls will give an overview of the social media sphere and discuss how to create a social media strategy that really works.
- Read their blog.
Paul Isakson
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- It’s Not What You Say That Matters, It’s What You Do
- The continued growth of social media is forcing the marketing world to evolve. The tricky part is doing it right. In this presentation, you’ll learn a strategic approach to social media that connects your brand to people in ways that inspire them to work with you, not against you.
- Read Paul’s blog.
View Our Videos
Video courtesy of McCoy and Associates. For more MN AMA videos, please visit our YouTube channel.
Video courtesy of McCoy and Associates. For more MN AMA videos, please visit our YouTube channel.
Video courtesy of McCoy and Associates. For more MN AMA videos, please visit our YouTube channel.
“There is a lot of discussions about social media and how it can fit into your marketing mix. I think a lot of people are paying attention to that and asking questions to figure out how they can use that as well. I've heard a lot of good examples of what worked for other people and big companies, so it is obviously something that most marketers will have to start doing and this is a great place to get some ideas and tools on how to get things started. It is a learning process and I'll have to start strategizing on how to do this.”
