Find the Program That's Right for You
Today's marketing professionals have too much at stake to leave anything to chance.
Registering for the MN AMA 2009 Annual Conference will give you access to three elite keynotes and three track sessions. Want to take a session from another track? We got you covered! You can choose any combination of three sessions across all four tracks that are designed specifically to assist you on honing your skills in ROI optimizations. Better yet, you can change your mind at the conference!
So what are you waiting for? Review our program schedule and Tweet with our speakers and fellow attendees. Register today and save 25% from our early bird rates.
Schedule
|
Track 01 |
Track 02 |
Track 03 |
Track 04 |
| 7:00-8:00 |
Registration & Breakfast |
| 8:00-8:15 |
Welcome Announcements |
| 8:15-9:15 |
John Bowman, Saatchi & Saatchi & Peter Hubbell, Saatchi & Saatchi Lovemarks - The Future Beyond Brands |
| 9:15-9:30 |
Break, Sponsor Hall is Open |
| 9:30-10:30 |
Jonathan Salem Baskin, Baskinbrand, Branding in a Post-Branded World |
Bahram Akradi, Life Time Fitness, Inc., Innovating to Address the New Consumer of Today |
Joan Palmquist, GfK Custom Research North America, Best Practices for Design and Implementation of Strategic Segmentation |
Nancy Lyons & Meghan Wilker, Clockwork Active Media Systems, Beyond the Hype: An introduction to Social Media |
| 10:30-11:00 |
Break; Sponsor Hall is Open |
| 11:00-12:00 |
Amy Dragland-Johnson, SC Johnson & Son, Inc. & Shelly Sinas, Pepperidge Farm, Leveraging Customer Marketing to drive ROI at retail |
Ed O'Boyle, Gallup, Engaging customers in the new reality | Benjamin Rudolph, Search Discovery, After the Click: Using Analytics to Improve the Performance of Your Online Marketing Campaigns |
John Olson, OLSON, Beyond Social Media |
| 12:00-12:45 |
Lunch |
| 12:45-1:45 |
Margaret Murphy, Denali, Optimizing Customer Loyalty - How Best Buy has added a Premier Silver tier to its Reward Zone program and what it means |
| 1:45-2:15 |
Break; Sponsor Hall is Open |
| 2:15-3:15 |
Steve McKee, McKee Wallwork Cleveland, Marketing Momentum: How to Generate Consistent Growth |
Bob Daly, US Bank, Launching a Revolution: Marketing FlexPerks Visa Reward Cards |
Dom Rossi, Magazine Publishers of America, Are You Leaving Money on the Table? |
Paul Isakson, It’s Not What You Say That Matters, It’s What You Do |
| 3:15-3:30 |
Break; Sponsor Hall is Open |
| 3:30-4:30 |
Michael Keller, International Dairy Queen, DQ - A Smile and Story: Innovation and an Iconic Brand |
| 4:30-4:45 |
Announcements, Prize Drawing and Wrap up; Sponsor Hall is Open |
| 4:45-6:00 |
HAPPY HOUR |
“What is great about this conference is that it is not too big and not too small. People at the conference here have the opportunity to meet almost everyone. If they didn't do that, they missed out on an opportunity because they can meet a lot of folks.
I also think that they've brought in a lot of nice speakers with the tracks, which of course gives you a lot of options to choose what am I interested in hearing about now. So having the options to hear so many great topics from great speakers is fantastic.”
- John Moore, Brand Autopsy
Keynote at the MN AMA 2008 Annual Conference
