Jonathan Salem Baskin
Chief Heretic, Baskinbrand
Baskin’s empowering perspective on the latest trends in marketing, branding, and enabling people and organizations to effect change result from his own unique combination of qualities as a business leader (he ran communications for Limited, Blockbuster, and Nissan, and advised clients, such as Apple), journalist (he’s a columnist for Advertising Age and Information Week, co-hosts the popular podcast Socializing Media), and self-styled “chief heretic” (his blog, Dim Bulb, was voted a “must read” last year). He is a vocal advocate for inventing novel, cross-functional solutions to today’s most intractable and challenging business problems, and is usually the first to question his own quarter-century of accomplishments with insight, humility, and humor. His book, Branding Only Works on Cattle (2008), earned him critical reviews, and the label “merry iconoclast.”
Speaker Info
“I feel like I'm still soaking it all in. I got to go back to the office and apply it but I really like the breadth of the offerings. The keynote speaker, John (Moore) was great… He was very engaging, also very relevant and it wasn't just entertaining. And I won one of those Starbucks gift cards, so that helps.”
