Bob Daly

Senior Vice President of Retail Payment Solutions, US Bank


Bob Daly is Senior Vice President of Retail Payment Solutions at U.S. Bank where he has responsibility for the suite of FlexPerks Visa credit and debit cards. Daly was the chief architect for developing the FlexPerks product line and oversaw the strategy of the multi-media marketing campaign that launched the industry-leading reward cards.

Prior to holding this position, Daly directed operations for WorldPerks Visa at U.S. Bank and was a Senior Partner and head of the loyalty marketing consulting practice at The Lacek Group for eight years.

Daly received his MBA in Marketing from the University of Minnesota and BA in Economics from The Colorado College.

Speaker Info

“I feel like I'm still soaking it all in. I got to go back to the office and apply it but I really like the breadth of the offerings. The keynote speaker, John (Moore) was great… He was very engaging, also very relevant and it wasn't just entertaining. And I won one of those Starbucks gift cards, so that helps.”

MN AMA 2009 Annual Conference

November 10, 2009, St. Paul RiverCentre