Paul Isakson

Brand Strategist / Marketing Innovation Catalyst

Paul Isakson is a globally recognized leader in strategic thinking for the modern era of marketing, and is one of the most read, most quoted, most linked-to voices on the web. His work has been featured in leading publications such as BusinessWeek, Wired, Ad Age, and The New York Times, in addition to the world's top marketing, advertising and design blogs. He has presented his marketing views to audiences across the United States and Europe.

As the previous Head of Strategy at space150, Isakson led brand planning and user experience design disciplines across clients and new business, including American Express, General Mills, and Starz Entertainment. Prior to that, Isakson worked with clients such as Molson Coors Brewing Company, Sun Microsystems, and the Colorado Rockies.

Isakson's process for creating marketing ideas that thrive, stems from a constant analysis of the intersection of business, culture, and technology. In 2008, this process led him to tweet as Don Draper, sparking the Twitter Mad Men phenomenon.

Follow Paul on Twitter @paulisakson. Read Paul's blog.