Amy Dragland-Johnson

Senior Shopper Marketing Manager, SC Johnson & Son, Inc.

Amy Dragland-Johnson provides marketing leadership and establishes strategic direction on key platforms for SC Johnson & Son, Inc.’s TARGET sales team. She designs, implements, and evaluates promotion programs that align TARGET team execution with SCJ marketing and sales strategies to ensure profitable volume growth and ROI. During her tenure, Dragland-Johnson has established strategic relationships with key agencies, vendors, tie-in partners and, most importantly, with the customer. In 2007 and 2008, Dragland-Johnson was awarded the “Best of Class” award, the most prestigious award an individual can receive in Sales, for her professionalism and Shopper Marketing contributions.

Prior to her current role, Dragland-Johnson was at General Mills Inc. where she oversaw the promotion marketing strategies for its Snacks, Meals, and Yoplait divisions. In this capacity, Dragland-Johnson was responsible for creating brand building ideas and strategic innovation behind brand-specific merchandising events such as NASCAR and Super Bowl and key corporate equity platforms such as Bake-Off, Save Lids Save Lives, and Film Partnerships (e.g. Warner Bros., DreamWorks, and Film Independent).

Dragland-Johnson is a graduate of Gustavus Adolphus College where she majored in both Economics/Management and Communication Studies and holds an MBA from the University of St. Thomas’ Opus College of Business.