Joan Palmquist

EVP and Segment Research Specialist, GfK Custom Research North America

Joan (pronounced JoAnn) Palmquist is a 25+ year veteran of the marketing research community and of GfK. In her tenure at GfK, she spearheaded development of several of GfK’s branded products including tools for product development (BeneFit ScreenSM, Need Opportunity IDSM, and CriterionSM concept testing).

Currently, Palmquist serves as product manager of GfK segmentation’s practice. In this capacity, she leads GfK’s global Segmentation Team, a group of research professionals on three continents, who provide support and direction for custom and branded segmentation provided throughout the GfK community. Previously, she ran GfK’s database marketing and new product development practices.

Before joining GfK-CRI, Palmquist worked in the public utility sector. She has a Bachelors of Science degree from Northwestern University’s Medill School of Journalism, with a double major in economics. In the community, she is very active with Habitat for Humanity.