Shelly Sinas
National Account Sales Manager – Team Target, Pepperidge Farm
Shelly Sinas is the National Account Sales Manager for Pepperidge Farm calling on Target Corporation. She is responsible for $110 million in sales annually on the Pepperidge Farm Snacks portfolio. Sinas has eight years of Category Management and Sales experience with Hershey Foods and Pepperidge Farm focusing on the Grocery and Mass channels. She has developed innovative customer marketing programs that have been identified as best in class by Target Corporation and is passionate about the power of customer marketing to deliver results at retail.
Sinas is a recipient of the Target Vendor of the Year Award and is a two-time recipient of the Target Category of the Year Award. A graduate of Northwestern University, Sinas holds a Masters of Science in Integrated Marketing Communication.
Speaker Info
“I feel like I'm still soaking it all in. I got to go back to the office and apply it but I really like the breadth of the offerings. The keynote speaker, John (Moore) was great… He was very engaging, also very relevant and it wasn't just entertaining. And I won one of those Starbucks gift cards, so that helps.”


